Wharton Korea Undergraduate Business Society (W-KUBS) is a professional student-run organization at the University of Pennsylvania. We aim to provide a unique and professional experience to those interested in the business culture in Korea. Since the beginning, Korea Undergraduate Business Society has sought to provide professional experiences unique to Korean business culture to the UPenn community. We also aspire to be active outwards by building a professional collegiate network with other business schools and organizations, both in the United States and Korea. In addition, we plan to reach out to future members - such as high school students - who can bring fresh ideas into our cohesive network in the future.



  • Educate the student body about Korean business environment, culture, and economy

  • Foster a Korea-specific interest community at Wharton to encourage sharing of knowledge among peers

  • Serve as a liaison between Korean firms and Wharton’s student body






Daniel Paik


E '21

Daniel Paik is studying Computer Science and Economics at Penn's School of Engineering and Applied Sciences. At school, he is an active tour guide for Kite & Key, member of Delta Sigma Pi, and cellist for Penn Chamber Music. Outside of school, Daniel likes to travel and explore foreign destinations. Some of his favorite visited countries include Russia, Ecuador, and Turkey.


Via Lim


C '21

Via is a student in the College of Arts & Sciences majoring in Urban Studies and International Relations. She hopes to work in the public policy field in the future. She is also a lover of contemporary art, karaoke, and pilates.


Stacy Park

Co-VP of Events 

W '23

Stacy Park  is in the Wharton School hoping to concentrate in Statistics and Finance concentration. She is passionate about starting various student projects including startups, learning about health and nutrition, as well as playing any active sports such as hockey. In her spare time, she also loves finding new music as well as browsing through popular restaurants to visit later. 




Co-VP of Events 

C & W '23

Young is a sophomore in the Huntsman Program, studying Finance in Wharton and International Relations and Spanish in the College. On campus, she is in Phi Chi Theta and in her free time she loves to go running!


Michelle Jang

VP of Business Analysis


Eunwoo Jang studies Finance, Statistics, and Mathematics in Wharton. At Penn, she is a member of WITG, WAX, and MUSE Consulting. She loves Formula One, ice hockey, blockchain, poker, and nights out.




YeSeol Woo

VP of Internal Relations

C '23

​Michelle is in the College studying PPE. She loves traveling, walking, listening to music, and exploring new places. Her latest obsession is greek yogurt so she hopes to try all the yogurt places in Philly before she graduates. 

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Sarah Jeon

VP of External Relations

W '23

Sarah is a freshman in Wharton concentrating in Legal Studies. She hopes to become a litigation attorney, and loves dancing, traveling, and working with kids.


David Choi

VP of Casing

David Choi is in the College studying Economics and Computer Science. At Penn, he is a member of 180 Degrees Consulting, Penn Debate Society, and Alpha Kappa Psi. He enjoys binge watching food network shows and playing League of Legends with his friends.


Jiyeon Lee

VP of Marketing

C '23

Jiyeon is a freshman in the College studying Cognitive Science and Economics. She loves singing and listening to music, reading books, and creating illustration or design work. 


Sarah Kim

Freshman Representative

C '24


Sarah Kim is a freshman on course to concentrate in Marketing and Finance at the Wharton School. She additionally hopes to minor in Political Science and learn to speak Chinese by the end of her four years at Penn. Outside of class, she is involved with various student groups that deal with consulting, business law, and cultural engagement. In her free time, she enjoys creating digital art, journaling, and baking.



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